Expert's Review · Branding
Simone Francooijs
Simone Francooijs is an independent interior stylist whose portfolio got plenty of visits but few inquiries. She asked for an outside pair of eyes before investing in a full rebuild.
- Client
- Simone Francooijs
- Year
- 2024
- Role
- UX Reviewer
- Deliverables
- Heuristic audit, brand refresh
The challenge
The work was beautiful, but the site didn't say who it was for or what working together looks like. Visitors admired the photos and left — there was no clear next step anywhere on the page.
The approach
I ran a heuristic audit of the full site and turned it into a prioritized list of findings — what to fix this week, this month, and only if time allows. Alongside it, a light brand refresh: a sharper type pairing and a color palette pulled from her own portfolio photography.
The outcome
Instead of a costly rebuild, a focused set of fixes: clearer positioning on the homepage, a visible way to start a project on every page, and a refreshed visual voice she could apply herself.
