Graphic Design · Branding
Dimensions Bouwadvies
Dimensions Bouwadvies gives structural and building advice on projects where trust is everything. Their old identity — a clipart logo and inconsistent documents — undersold the quality of their work.
- Client
- Dimensions Bouwadvies
- Year
- 2024
- Role
- Brand Designer
- Deliverables
- Logo, stationery, brand guide
The challenge
In construction advice, a proposal is often the first — and only — impression. Dimensions' documents looked different every time, and none of them looked like a firm you'd trust with a load-bearing wall.
The approach
We started with a positioning workshop to name what makes the firm different: precision without jargon. I explored three visual directions and developed the winner — a wordmark built on a structural grid, paired with a restrained blueprint-inspired palette.
The system was designed for the documents that matter: reports, proposals and drawings, not just the business card.
The outcome
A confident, consistent identity with a lightweight brand guide the team can apply themselves — from email signature to site-visit report. Every document now reads as one firm.
